Lore: Flora at the Rhythm of Nature
A flora subscription service shaped by the seasons, the fickle British weather and nature’s circannular rhythms.
The Real Flower Co. asked Outside of Ordinary to name and create a brand with the potential to explore all the stories of the seasons and deep dive into the lore of the land.
LORE is wise, meditative and elegant - reflecting the generational knowledge woven through this family-run business.
Symbols of LORE
Hand drawn, small marks rooted in the language of folklore and the old ways of reading the natural world. As naturalists once filled the margins of their notebooks, we use these quiet little drawings to record and remember.
Client: The Real Flower Company
Creative Direction: Outside of Ordinary
Photography: Elena Heatherwick
Videography: SOURCY FILM
More like this
