Paramo: Product Photography
Aligning serendipitously with some very wintery conditions, this project required our now expected balance of authenticity with the efficiency to work though a large shot list.
Captured over four days in the Cairngorms by our nimble crew experienced in location photography, this project brings consistency across Paramo's in-store and online presence, covering their entire range.
Models and locations were chosen to embody Paramo’s position as outdoor steadfast and keep in alignment with the story first told in the Different Measure of Performance campaign.
Client: Paramo
Creative Direction and Production: Outside of Ordinary
Photography: Elliott Waring / Box Photographic
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