TOG24 AW24: the one where we made a TV ad
Autumn, already?
It’s a sneaky one, Autumn. But summer was a too hot anyway and you’ve been eyeing up your knitwear drawer since late August, haven’t you?
Winter, again?!
Urgh, layers schmayers, I’ll be living in my big coat now. At least we get the whole beach to ourselves... we love it really.
We took a 13 strong crew to Anglesey for photo and video before latterly developing the concept into a fully blown TV ad, flick down to see how it turned out.
Client: @tog24official
Concept, creative direction and production: Outside of Ordinary
Stills and Video: @johnny_oakes
Post production: Outside of Ordinary
The campaign culminated in a the direction of a TV ad, working alongside Sitcom Soldiers, Shaw and Shaw, Beautiful Productions and Boardwalk studio.
”Welcome to the Great British Autumn. Proper Clothing For The British Autumn. And Winter. And Autumn. And Spring...”
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