Nikwax: Formulated for Adventure

We are creating this campaign to increase market share by emotionally engaging with a new audience.

Hiking, Trail Running, Swimming

 
 
 
 
 
 

Our campaign is built around mental reflection, allowing the communication to be led by emotion:

Client: @nikwax
Concept, creative direction and production: Outside of Ordinary
Stills and Video: @elliott.waring
Post production: Outside of Ordinary

 
 
 

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