Fera
We were approached by two optimistic, ambitious founders who were looking to create something special. They had identified a niche within the outdoor sector, and wanted to create a brand which offered quality apparel and equipment that built on British traditions of manufacture and design, but updated the garments that the previous generations wore.
The aim was the creation of quality products for a new generation of people who love the countryside, fishing and exploration, but were put off both by the technical designs of many outdoor brands, and the overly traditional feel of lots of country brands.
Creative strategy:
Tradition. Recast. We’re recasting tradition to create something better. Stylish, timeless, understated apparel for those who seek the wild on land and water.
Fera. Outfitters for the wild.
Tactics:
Outside Of Ordinary created everything needed to launch a timeless brand into the world. A set of carefully conceived distinctive brand assets and simple, efficient, effective guidance of how, why and where to use them.
Collaborating carefully with the founders we conceived a name, logo, colour palette, typography and tone of voice, both visual and written, to consistently express the new brand.
Crucially we also provided simple strategic creative guidance for brand narratives, tone of voice, audience, and a framework for image and copy use along the sales funnel – providing Fera with simple guide rails to help them consistently and effectively launch their brand.
