A new event during Kendal Mountain Festival

Creative Assembly [BETA]

An evening dedicated to creativity, outdoor culture and the future.


A curation of short talks and discussions for the designers, marketeers, brand managers and strategists of the outdoor industry.

The Venue, Kendal, UK.

Thursday 21st November.

17h00 to 19h30 but feel free to hang around afterwards.

A ticket gets you entry to the event, a free drink from the bar and a fair shot at the pizza on offer at the break and afterwards.


Confirmed speakers and WIP themes.

Jeff Bowman [Creative Director]
Is the algorithm flattening creativity and culture?

Alice Brown [Email Engagement Specialist]
The Psychological Momentum Gap: Why Big Brands Are Losing Ground (and How Small Brands Can Win)

Chris Marsh [Strategist / MOI Outdoor]
Are we having the wrong conversations about AI?

Ian Hogg [Founder, Outside of Ordinary]
How to buy creative (and how to sell it)

Bronwen Foster-Butler [CMO, Finisterre]
How sustainability, inclusivity and creativity help you build a beloved brand.

Finishing with a short panel hosted by Chris Conlan [Founder, Outside of Ordinary]

56% energising, 41% reassuring, 3% grumbling.

Interested?

The first ever Creative Assembly will be held during Kendal Mountain Festival on Thursday 21st November.

Speakers, topics, tickets and pizza toppings are all still coming together. To be kept in the loop, leave your contact details here.

  • Anyone interested, or invested in the current state of creative services within the outdoor industry or wondering what the future might hold. From brand owners and managers, marketeers, designers to content creators - all are welcome here.

  • Places will be made available from early October via Eventbrite.

    We have capacity for 60 at the first edition so it's first come, first served.

  • We're hosting the the inaugural Creative Assembly on the first day of Kendal Mountain Festival - Thursday 21st November from 5pm to 8pm with food and drink afterwards.

    The event is hosted at 'The Venue' - Unit 10, Castle Mills, Aynam Rd, Kendal LA9 7DE

  • Jeff Bowman
    Author, creative direction and OTSDR founder

    Alice Brown
    Email Engagement Specialist

    Chris Marsh
    Strategist, AI buff and Moi Outside founder

    Ian Hogg
    Creative Director / Founder at Outside of Ordinary

    Bronwen Foster-Butler
    CMO at Finisterre