Ronhill
Ronhill is the runner’s running brand. Founded by legendary runner and innovator Dr. Ron Hill, for over 50 years they have been at the vanguard of innovation in running apparel. Globally, Ronhill are a tiny brand relative to the sportswear giants, but their specialism, expertise and connection to the real world of running, as experienced by most runners, enables them to compete.
Creative strategy:
We’re for runners. As far as Ronhill are concerned, no other sport comes close to running. And if you run, then we’re here for you. The usual glitz of sports marketing is stripped away, creating a relatable, inclusive, authentic brand. Ronhill can’t outspend their competition, but they can earn trust through action and authenticity.
Tactics:
#RunEveryDay. As well as an annual challenge to run every day for a month, held in October, #RunEveryDay is a mindset which helps steer communication. The ‘every day’ experience of real runners is celebrated. Photography captures the truth of running, films showcase real experiences, and authentic stories are told.
