BMC: Moving Together
The changing culture of the outdoor sector has meant that brands and organisations have had to switch strategies to stay relevant. New audiences aren’t fussed about the traditional definitions of 'outdoor types' - if it’s outside, and it's fun, they’re in.
So kudos to for having the wherewithal to acknowledge this change, and then carefully develop a strategy to help the next generation along their routes to adventure, whatever those routes might be.
Outside Of Ordinary conceived the key narrative for all comms, directed and produced a launch film and and designed all the event collateral.
Client: British Mountaineering Council
Creative direction and production: Outside of Ordinary
Film videographer: Ash Pears
Launch event photography: Azzy Gill
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