Ronhill AW24: Original Principles
Our brief was to introduce Ronhill’s product design philosophy, Original Principles; the undeniable truths and experience of winter running.
They guide Ronhill to design apparel that keeps you running right through the toughest seasons.
Client: @ronhilluk
Concept, creative direction and production: Outside of Ordinary
Stills and Video: @elliott.waring
Post production: Outside of Ordinary
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