AW24. A time to reflect for Ronhill.

High visibility, reflective apparel is essential for runners building their mileage through the dark mornings and evenings of winter. For many seasons Ronhill have created specialist reflective running kit to give runners confidence and keep them safe. It would have been easy to create a simple campaign based on functional reflectivity, but as the Original Running brand, we wanted to highlight that Ronhill understands that running provides something far deeper.

 

Our campaign is built around mental reflection, allowing the communication to be led by emotion:

This is where we reflect on

how far we’ve come.

And how far we’ll go.

How movement creates stillness.

And how it feels to be seen.

Client: @ronhilluk
Concept, creative direction and production: Outside of Ordinary
Stills and Video: @tomcoxphoto
Talent: @hollieparker_ @confidencelawson
Post production: Outside of Ordinary

 
 
 

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